Welcome!

My name is Payton, and I'm a driven media professional with over 5 years of video editing and content creation expertise.

I’ve refined my skills in Adobe Creative Suite, achieving impactful video storytelling through paid social. With exceptional attention to detail, I manage projects from start to finish—conceptualizing ideas, creating storyboards, and producing polished video edits.

WORK EXPERIENCE

Ad Designer, Wholesome Goods

  • Directed on-set performance-driven creative content across diverse e-commerce brands for Meta, YouTube, and TikTok.

  • Produced and edited top-performing TOFU campaigns

  • Conducted A/B testing of ad designs to analyze performance and optimize visual strategies for better engagement.

  • Consistently utilized Adobe Creative Cloud tools to bring creative ideas to life.

Social Video Editor, Seminole Hard Rock Casino, Contractor

  • Edited high-quality video content for social media channels to promote casino events, promotions, and entertainment.

  • Utilized motion graphics and dynamic editing techniques to enhance video storytelling, ensuring content is on-brand and resonates with the audience.

  • Created high-performing social videos, including a promotional video for L Bar that garnered 28.7k engagements, boosting local attendance.

Brand Ambassador, Renewal by Anderson

  • Generated new leads and increased brand awareness by engaging with potential clients through events, trade shows, and community outreach.

  • Executed marketing strategies to enhance brand visibility and drive customer engagement across multiple platforms.

EDUCATION

Bachelor of Art in Mass Communications

  • University of South Florida

    • Specialization in Video Production.

    • Relevant Education includes Drone Videography, Promotional Video Production, Advertising Creativity, Public Speaking, and Graphic Design

ADDITIONAL INFORMATION

  • Technical Skills: Video Editing, Video Production, Project Management, Storytelling, Communication, Creative Strategy, Performance Metrics and ROI Analysis, Content Creation

  • Software: Premiere Pro, After Effects, Photoshop, Asana, Illustrator, Lightroom, Final Cut Pro

  • Certifications: Part 107 Drone Certification, Social Media Marketing Certification